This blog is primarily about marketing, and more specifically about digital marketing.
That being said, there are some areas related to marketing that I will touch on regularly.
One of those areas is startup business, where I’ve spent a considerable amount of time consulting. Startups are exciting for certain reasons – one being that they are almost always centered around a compelling idea.
Before any of the branding, design, coding, or fundraising, a startup begins with an idea. That idea is all important.
The question then naturally comes, “Well, how do you find good startup ideas?”
Several people have addressed this question in different ways, including Paul Graham of Y Combinator. But, I thought that I’d give it a shot building on some recent insights that I’ve had.
According to my current view, there are three (3) core ways that good startup ideas come about.
1. Progressive technology 2. Novel application of technology 3. Organic insight
Startup ideas in this category are generally arrived upon by people who are at the forefront of their particular field.
Insulin, for example, was invented/isolated by Dr. Fredrick Banting and his team at the University of Toronto. Dr. Banting was [...]